One of the consequences of the COVID-19 pandemic in the world was the growth of online consumption. According to Dan Frommer’s annual Consumer Trends report, 60% of shoppers said they prefer online grocery shopping to their old way of shopping, compared to just 45% in November 2020.
According to Statista, e-commerce in the U.S. amounted to $469.2 billion in 2021 (an increase of $431.6 billion in comparison with 2020) and e-Commerce is expected to represent 22.35 of all sales in the world this 2023. It's quite evident we are dealing with a massive industry, that it's only growing. Now, according to Google, 86.2% of all web portals use Google Analytics, including e-Commerce portals. Meaning the billion-dollar industry of online sales and retail relies heavily on that very same tool to track the traffic and its customer behavior.
Given this insight, it shouldn't come as a surprise that an earthquake in the digital field was felt when Google announced Google Universal Analytics is meant to stop working by July 1st of 2023. Furthermore, it also announced that all of the data store in Google Analytcis
The data in risk
Google Universal Analytics' imminent shutdown means the entire data collection you may have on your account is at risk and will be, effectively, gone by the end of the year.
Critical sales info such as historical trends, seasonal purchase peaks, and YoY Measurement stand to be lost.
This complicates things, specially for e-Commerce
To help you go through the migration process easier, we have created a list of things you might loose and therefore that migth need your attention if you wan to prevent. All you need to do is click on the button below to get it.
Now, you must keep in mind eCommerce adds complexity to any Analytics configuration. Many large ecommerce platforms like Shopify still don’t have native GA4 support and the whole count setup is completely different.
How can I start?
Now, you must keep in mind eCommerce adds complexity to any Analytics configuration. Many large ecommerce platforms like Shopify still don’t have native GA4 support and the whole count setup is completely different.
However, if you would like for us to do the migration for you, book a call with us as soon as possible so that we can make an audit of your UA property and execute the migration for you. All you have to do is click below!
Now, you must keep in mind eCommerce adds complexity to any Analytics configuration. Many large ecommerce platforms like Shopify still don’t have native GA4 support and the whole count setup is completely different.